Meet The Team

We’re Sam and Heather—partners in life and in this work.

We started Body of Work to offer something different: a space where personal growth and physical strength support each other. Where your goals aren’t judged by how they look from the outside, but by how they feel to live inside.

Our methods are different, but our mission is shared: to help you build a body of work you’re proud to live in—one that’s aligned with your values, your routines, and the life you actually want.

Heather Cowan, CPC

“Most of what makes you feel like a failure is someone else’s system working exactly as intended.”

Before I became a coach, I was always the one people opened up to—first behind the salon chair, then across conference tables, then in leadership meetings where the real issues were rarely the ones on the agenda.

I’ve worked in rooms where people were trying to find the right words to say. Now, I help people find the true ones.

I started coaching because I saw how much energy people waste trying to force their lives into someone else’s blueprint. Coaching with me isn’t about pushing harder or manifesting more. It’s about noticing what’s no longer working. It’s about dropping the heavy stuff you didn’t even realize you were carrying. And it’s about reconnecting to your own way forward—one that honors your values, your energy, and your reality.

I bring a blend of honest practicality and deep curiosity to every session. I’ll hold space for all the nuance, name what I see, and ask the kind of questions that help you get clear—not just about what you want, but about how to make it feel like yours.

I’m a mom. I’m a realist. I believe growth is rarely easy and always remarkable. And I believe you already have everything you need. I’m just here to help you see it more clearly.

Sam Cowan, CPT

“The path between where you are now and where you want to be is shorter and more direct than you think”

I coach people who are tired of the BS. Tired of trying every trending fitness hack online and getting nowhere. Tired of quick fixes that never stick. Tired of wondering what actually works.

I’ve been there.

I didn’t start out knowing what I was doing. I started out like a lot of people—following someone else’s plan, getting half the story, and figuring out the hard way what doesn’t work. Over the years, I put in the hours—studying research, testing methods, learning to spot the difference between a flashy trend and a real, lasting strategy. And once I’d mapped my own path, I knew I wanted to help others do the same.

Now, I coach from a place of clarity, care, and evidence-based support. My role is simple: help you get clear on what you want, why it matters, and how to build a plan that actually fits your life. No hype. No shame. No yelling in your face. Just honest, thoughtful partnership and tools that work.

When we work together, you bring the truth. I’ll bring the strategy. And together, we’ll build something that lasts.